Desnoes & Geddes Limited has advised that Red Stripe, a Diageo Company and Pepsi Cola Jamaica (owned by Cabcorp) today announced the signing of a deal to form a 50:50 Sales and Distribution Joint Venture Company. The new company will be called Celebration Brands Limited. The Jointed Venture will be owned equally by the two entities and will sell and distribute all Red Stripe/Diageo and Pepsi brands in Jamaica, making this venture the single largest distribution company in Jamaica with an exceptional portfolio of world renowned brands. Gustavo Flamenco was appointed Managing Director of the Celebration Brands Limited. The Joint Venture Company will see a phased roll out of operations, April 2013 to September 2013.
