Your Audience is waiting on You. Start a Podcast!

Posted: October 23, 2017 at 5:49 pm

The Jamaica Stock Exchange is partnering with Heneka Watkis-Porter to bring to you “The Entrepreneurial You (TEY)”, embracing the growth of podcasts and the interest that it generates in the business arena. The podcast is geared towards passionate and dedicated Caribbean entrepreneurs seeking inspiration. Each week a global high impact entrepreneur is featured to motivate and inspire a community of Peak Performers.

Since its launch in March 2017, TEY podcast has been a top ranked podcast in the Marketing and Management category in iTunes; a significant achievement as iTunes account for 70% of the podcasts that are available.  TEY podcast largest number of listeners are concentrated primarily in Japan, Jamaica and USA, with a much wider base across several countries around the world.

Among the famous guests brought to the world by TEY podcast are: Business Magnate and Investor, Sir Richard Branson; Entrepreneur On Fire’s Founder, John Lee Dumas; International Marketing Sensation, Amy Porterfield; Tech Beach’s Kirk Anthony-Hamilton; Trello’s Founder, Michael Pryor and a hosts of other giant players in their respective fields. Many of these are share platform with Oprah, CNN, CBS, Fox, ABC, Forbes, Huffington Post. They comfortably share their entrepreneurial journey with those who are hungry for rapid growth in their endeavours.

Podcast started as audio-blogging in the 1980s.

However, podcast began to catch on in 2004. Today there are 115,000 English language podcast available via the internet. According to survey over 42 million Americans listen to podcast on a weekly basis.

To get a little perspective on its history, the term podcast has been coined from the words ‘iPod’ and ‘broadcast’. At the very beginning, podcast creators used their iPods to listen to their RSS broadcasts.

The genesis of this ground-breaking content creation is credited to Adam Curry and Dave Winer from a mere meeting between the two technology practitioners 17 years ago. However, kinks and know-how weren’t quite ironed out until in 2005 when podcasting started finding its footing, gaining support from iTunes (Source: blubrry.com).

In an era, where reading has become increasingly less favoured by many, podcasting provides a viable option to consume content in audio form and in some instances, video.

Don’t be left out! Join in today and listen to “The Entrepreneurial You” podcast.

Heneka, The Entrepreneurial You podcaster, is also renown for Patwa Apparel, a brand she founded in 2007*.

Leave a Comment